The ABCs of Saving Money on Postage

If you are using direct mail as a way of communicating with your customers, contacting prospects or selling your products and services, you have probably noticed that postage can account for a significant portion of what you spend each time you mail. That’s the bad news. The good news is that you can exercise considerable control over postage costs as well as the level of service you get from the postal service by learning the ABCs of postage management.

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