Direct mail marketing – the process of using a printed piece to communicate directly with a selected audience – is experiencing a renaissance. The surprising popularity of the federal Do-Not-Call registry for telemarketing, combined with public ire at Internet-based spam, is causing renewed interest in using the mail to create leads or generate orders.

Direct mail offers several benefits over other marketing techniques:

• Targeting. Prospects can be targeted by using a list containing individuals or businesses that meet a specific set of criteria.

• Measurable results. The results of a direct mail campaign can be evaluated by computing a cost per lead or cost per sales transaction.

• Flexibility. Direct mail literature can be personalized or tailored to the individual receiving it.

• Affordability. Even a modest advertising budget can fund a successful direct mail campaign.

http://macgra.com/0310Printips.pdf

This entry was posted on March 15, 2010 at 4:18 pm and is filed under Direct Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.