Direct mail is a very popular way to market a company’s products or services. We have helped many customers design and print effective direct mail marketing pieces.

But here is something you may not know – the success of any direct mail marketing campaign is more dependent on the mailing list than on any other factor. You can verify this for yourself with a simple hypothetical example. Suppose the owner of a pizza parlor mailed a post card that looked just exactly like a delicious pepperoni pizza and offered a pizza for free just for returning the card. That would seem to automatically guarantee a high response rate. But suppose the mail list used for the mailing was comprised only of vegetarians – a sure case of a great mailing to a bad list.

http://macgra.com/0403Printips.pdf

This entry was posted on March 20, 2010 at 8:47 am and is filed under Direct Mail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.