It’s Your Choice… Offset or Digital Printing

As a printer, our job is to have the right kind of equipment available to produce your printing project. Years ago, being a printer meant having offset printing presses. Today it also means having digital printing equipment and high-speed copiers.

For some printing projects, the choice of which equipment to use is strictly a production consideration – which piece of equipment has an opening in the production schedule at the appropriate time. For other projects, there is only one piece of equipment that can be used. And for yet others, the choice of equipment is a complicated decision based on a variety of factors.

In this issue of Printips, we’ll explore how the technology of each type of equipment helps determine its range of use.

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