Desktop Publishing: Idea To Execution

An important part of our printing business is to ensure that you have a professionally presented message to describe your business, organization, product, or service. Getting from your idea to the final printed piece requires a few simple steps – creating and editing the text, selecting images that illustrate the text, and putting it all together in a cohesive design. Whether you are functioning as a desktop publisher by preparing files from which we will print, or using our graphic design department, the road from idea to execution is the same. In this issue of Printips, we will travel the road together and discuss the functions required – planning, writing, design, production art, and preparation for printing.

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