Your company’s brochure is a great sales tool. It conveys much more information than can be put on a business card, a display advertisement, or even a flyer. And when someone asks you for your company’s brochure, it could be a signal of real interest in your product or service.

Examine a variety of brochures, and you’ll find they share certain characteristics: all have text mixed with visual elements such as photographs, illustrations, diagrams, charts, and graphs; all have an underlying organization; and all provide the identity and contact information of the company that published the brochure.

http://macgra.com/0612Printips.pdf

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