The Value of Print

Much is being made today of the decline of printing. Newspaper and magazine subscribers are dwindling; e-books are gaining in popularity; online advertising is replacing print; and printed products are being assailed as environmentally unsound. So does printing have a future? Does it have a present?

We say unequivocally: yes.

Businesses and organizations know that printing is not about the ink on the paper; it is about the target audience’s reaction to it. As author, journalist, and marketing consultant Cary Sherburne says, “It is not about print; it is about the most effective way to achieve the business objective associated with any given customer communication or campaign.” Print is not dead or dying, though it is changing.

In this issue of Printips we’ll share with you why our outlook on print is so positive.

http://macgra.com/1004Printips.pdf

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: