Communicating via visual means is central to the selling process. Imagine trying to explain your product or service without having the assistance of a brochure, a display ad, or a web site. Think how difficult it would be to differentiate your product from others on the shelf without attractive packaging. All buying decisions include some amount of emotion – how would you quickly evoke emotion without the assistance of images?

Visual communication is a process that uses investigation, analysis, and planning to identify a communication requirement as a first step in designing something meant to be seen rather than heard or felt. Visual communication is a broad discipline that uses graphic design, drawing, illustration, typography, and color to convey a thought, to inform, to educate, or to persuade a target audience.

You may have heard us use the term graphic design when discussing a marketing or sales-related printed piece, creating or refreshing a logo, or updating a web site. What we mean by this is all the techniques, from composition to page layout, that are needed to prepare for the final step – printing, taking a web site live, branding, etc.

http://www.macgra.com/1010Printips.pdf

This entry was posted on January 7, 2011 at 3:15 pm and is filed under Designing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.