Turn the clock back a few years to the early days of e-mail marketing, social media, and mobile communicating, and you’ll find many predictions regarding either the death of print or declarations of its future irrelevance as a sales and marketing tool.

Now, after almost of decade of experience with these new communication technologies, we know that they are adjuncts to print, not replacements.

For more…
http://www.macgra.com/1109Printips.pdf 

This entry was posted on August 25, 2011 at 10:43 am and is filed under History, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.