Writing That Sells… A Guide to Effective Copywriting

If everything begins with a sale, then we are all selling something to somebody. Some of us are selling products or services for cash, while others (such as charitable organizations) are selling the idea that their cause is worthy of support. Even people who offer things for free are selling something – that what they are providing is useful.

For more…
http://www.macgra.com/1111Printips.pdf 

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