Order Out of Chaos… Defining a Marketing Strategy

What strategy are you using to promote your business or organization? Do you find yourself overwhelmed by the sheer number of choices – brochures and sales collateral, newsletters and product bulletins, direct mail, e-letters, desktop web site, mobile web site, blogging, Google Place page, search engine optimization, keyword search, content creation, LinkedIn, Facebook, Twitter?

Have you been jumping from one method to another based on whatever is getting the most buzz in the business magazines you read?

Paraphrasing from Nike: Pick one and just do it.

For more…

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