Selecting Paper for Business Stationery

Your company’s business stationery package – business cards, letterheads, and envelopes – has a very important effect on the impression people form about the company. And whether it is a first impression or a repeat encounter, you definitely want to present a consistent look that conveys positive attributes.

Although the design you select for your business stationery is the strongest element in creating an appealing image, paper also has a role to play, since it forms a background for the printing and interacts with the ink. By understanding the basics about papers used for business stationery, you can help us guide you to an outstanding choice.

http://macgra.com/0507Printips.pdf

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