Trying to Reach New Customers? Try a Newsletter!

Many businesses understand the value of direct mail as a marketing tool. But have you ever considered the value of a newsletter as a sales-related publication? A newsletter can help your business or organization generate new business or increase membership; cultivate customer and member loyalty; increase repeat sales or continued giving; and boost referrals.

How can a newsletter accomplish all these objectives? By communicating useful information in an easy-to-understand format. And when we say useful information, we mean not only facts, tips and expert advice; but also new product or service information.

So what does it take to launch a customer-focused newsletter? In this issue of Printips we’ll provide some guidelines and suggestions to help you take advantage of a newsletter as a selling tool.

http://macgra.com/0712Printips.pdf

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: