Direct marketing is an outreach to consumers or businesses that is designed to generate a response: an order, a request for further information, or a visit to a business. Direct marketing is effective because it can be targeted at a specific audience; it arouses interest; and its results can be measured. When done properly, direct marketing creates a relationship with an existing or potential customer.

The word direct denotes that the marketing outreach is straight to the intended recipient, without the use of third party media such as newspaper, magazine, or television advertising. Although some direct marketing outreach is in the form of door hangers, package inserts, broadcast FAX, telemarketing, or e-mail, the most prevalent means of reaching consumers or businesses is by using the mail.

http://macgra.com/0711Printips.pdf

This entry was posted on May 3, 2010 at 5:44 am and is filed under Direct Mail, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.