Archive for March, 2010

Can Your Documents Pass the Bindery Test?

March 11, 2010

We’ve talked previously in Printips about the need to preflight the files you submit to us. You may remember that one of the things we check during preflight is whether the document is “bindery-worthy”. By this we mean whether the layout of the document you are submitting has been constructed to account for such things as trimming, folding, drilling, or binding. Ultimately your layout must allow for the effects of these functions or the look of the finished piece will be compromised, no matter how well it is printed.

http://macgra.com/0306Printips.pdf

Using the Right Tool for the Task

March 10, 2010

Amazingly, it has been nearly two decades since desktop publishing arrived on the scene. The debut of the Apple Macintosh computer and the Hewlett Packard LaserJet printer in 1984, plus Adobe’s introduction of PostScript page description language in 1985, laid the groundwork. Then when the Aldus Corporation introduced PageMaker for the Macintosh and Adobe came out with the first PostScript printer (the Apple Laserwriter), a whole new way of publishing documents was born. (Aldus founder Paul Brainerd is generally credited for coining the phrase desktop publishing.)

http://macgra.com/0305Printips.pdf

Test Your Printing Knowledge

March 9, 2010

At the close of the millennium, many groups viewed the accomplishments of the previous one thousand years and developed listings of the “most influential.” Our vote went to the A&E television channel’s choice for the #1 most influential person of the millennium – the inventor of movable type, Johannes Gutenberg.

Gutenberg’s invention of the printing press is often credited as being the origin of mass communication – Western culture’s first instance of being able to disseminate ideas and information from one source to a larger and more diverse audience. In the early 1450s, fast occurring cultural change in Europe mandated the need for written documents, rapidly and cheaply produced. Gutenberg developed his press by combining features of existing technologies: textile, papermaking, and wine presses. But his most significant innovation was the efficient molding and casting of movable metal type.

http://macgra.com/0304Printips.pdf

Give Your Pages a Design Makeover

March 8, 2010

Next time you have your company’s marketing material in your hand, look at it as if you are seeing it for the first time. Is the design appealing? Does the message come through clearly? Are the colors pleasing and up-to-date? If you feel there is some room for improvement, then your material may be a good candidate for a design makeover.

When you understand the basics of electronic page layout and design, you will be able to analyze your current printed material and determine where improvement is needed. You will be able to tackle design problems with more insight. And since the success or failure of a page is heavily influenced by how well information is presented and organized, you may find that a relatively slight redesign will produce dramatic results.

http://macgra.com/0303Printips.pdf

Designing Effective Business Cards

March 7, 2010

Quick – name the single marketing item most widely used by businesses of all sizes. Did you answer business cards? With business cards, we first begin to make an impression on the people who will eventually be our customers. Our business cards establish an image for us and our organization and provide information about how we may be contacted.

And all this is presented in a familiar form that is easy to store and retrieve. If this makes a business card sound like a wonderful marketing tool, that’s because it is! By using some creativity and a bit of unconventional thinking, you can proudly present a business card that both stands out and really markets you and your company.

http://macgra.com/0302Printips.pdf

Using Microsoft Publisher

March 6, 2010

For some graphic arts professionals, Microsoft Publisher is the software program they love to hate. It’s not just that the program is only available on the PC platform, and most graphic arts professionals prefer Macs. It’s also that in its earliest versions, Publisher did not support many of the essential functions of prepress – principally, color separations.

Today Publisher is getting a second look, in part because of its continuing popularity with printing customers. It is a good alternative to high-end design programs like Adobe PageMaker and Quark XPress, both in price and ease of use. And according to a Microsoft survey of Publisher 98/2000 users, half of the eight hundred respondents use Publisher for business.

http://macgra.com/0301Printips.pdf

applications – business cards, newsletters, flyers

and brochures.

PDF from A to Z

March 5, 2010

In the last few years, portable document technology has created one of those quiet evolutions with significant consequences. You may not realize that when you download and print an interesting article from the Internet or view a soft proof we have sent of your printing project, that portable document technology is at work. You may encounter it several times each day without understanding its current use and potential.

http://macgra.com/0212Printips.pdf

Fresh Ideas for Self Promotion

March 4, 2010

What do display ads, brochures, advertising specialties and post card mailers have in common? They are all proven ways to promote your company and its products and services. Each one reminds customers who your company is and what it does. But what if you have an ample supply of brochures, your monthly post card mailing is right on schedule and you don’t have the budget for more advertising specialties. What else can you do to keep promoting?

In this issue we’ll give you some fresh ideas for self-promotion that are easy, clever or unusual. We hope you’ll try some of them and let us know what kind of success they achieved.

http://macgra.com/0211Printips.pdf

How to be the Printing Customer from Heaven

March 3, 2010

We love our customers. Honestly, we do. It gives us great satisfaction to be trusted with your print project and to deliver it on time, on budget, exactly as you ordered it and with no surprises. To stay on time, on budget and meet quality requirements, print projects must adhere to production standards and specifications. Ours is a custom manufacturing environment, and production control is the tool we use to manage our environment. That’s not something we made up – production control is a standard part of any manufacturing process.

http://macgra.com/0210Printips.pdf

Taking Stock: How to Find & Use Stock Photos

March 2, 2010

One of the best ways to enliven your sales, marketing or instructional material is to incorporate photographs with the text. A well-composed and correctly-lit photograph can effectively augment the text message by creating an emotional connection to the reader. And readers can more quickly comprehend what is being said if a visual image is added to the words.

http://macgra.com/0209Printips.pdf