Archive for the ‘Self Promotion’ Category

Engage Your Readers… Effective Headlines

March 1, 2015

HeadlineSMWhen you are writing a marketing communication piece – print ad, sales letter, direct mail piece, brochure, blog entry, press release, newsletter, webinar – where do you start? You may be surprised to learn that experts advise starting at the top by writing the headline.

The headline is your promise to readers, a statement of what they can expect if they continue reading. Promises are first made, and then fulfilled. So make the promise to readers through the headline, and fulfill it in the content.

The importance of headlines is not a new concept. Writing in 1923 in his book Scientific Advertising, Claude Hopkins said, “We pick out what we wish to read by headlines.” Forty years later, in his 1963 book Confessions of an Advertising Man, advertising legend David Ogilvy wrote On average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents of your dollar.” Continuing today, busy people decide what to read on web pages, e-mail, or blogs based the strength of the headline.


Top Ten Reasons Why We Should Be Your Printer

February 21, 2012

You’ve heard it often: printers differ in capabilities and specialties, so you have to know how to match what you need with what a printer can do. In this issue of Printips we’re helping out by presenting the top ten reasons why you can confidently pick us to be your printer.

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Multi-Channel Marketing… Many Ways To Vary Your Promotions

January 7, 2011

The lifeblood of any business or organization is keeping current customers interested in your product or service while finding prospects to become new customers. This necessarily means that your business or organization must devote time and resources to promotion – using various methods to reach a target audience with a specific message.

Effective promotion is not limited to large businesses with substantial budgets. Smaller businesses and organizations can be successful by understanding how promotion works and adapting strategies and techniques to fit the available resources.

Fresh Ideas for Self Promotion

March 4, 2010

What do display ads, brochures, advertising specialties and post card mailers have in common? They are all proven ways to promote your company and its products and services. Each one reminds customers who your company is and what it does. But what if you have an ample supply of brochures, your monthly post card mailing is right on schedule and you don’t have the budget for more advertising specialties. What else can you do to keep promoting?

In this issue we’ll give you some fresh ideas for self-promotion that are easy, clever or unusual. We hope you’ll try some of them and let us know what kind of success they achieved.