Archive for November, 2011

Consider the End First… Allowing for Bindery Functions

November 29, 2011

Are you familiar with the term bindery? That’s the department in our company where we create the final product from flat press sheets – products like a folded brochure, a booklet, a pad, a numbered invoice, pages with holes ready for a ring binder, a spiral bound manual, or a ticket with perforations to make a tear-off stub. The bindery is where we trim business cards to final size and trim the edges of booklets to make them even. It’s where we apply the glue that makes individual sheets carbonless paper into a set. It’s where we package the order and do the final quality control check. So even though we rarely mention the bindery when talking to you about a project, it is a very important part of the printing process.

For more…
http://www.macgra.com/1112Printips.pdf 

Writing That Sells… A Guide to Effective Copywriting

November 29, 2011

If everything begins with a sale, then we are all selling something to somebody. Some of us are selling products or services for cash, while others (such as charitable organizations) are selling the idea that their cause is worthy of support. Even people who offer things for free are selling something – that what they are providing is useful.

For more…
http://www.macgra.com/1111Printips.pdf