Archive for the ‘Photos’ Category

Picture This… Using Images in Documents

May 28, 2010

Imagine a page of text describing a product offered for sale. Now imagine that same page with images of the product added. Even in your imagination there’s a difference – the image adds interest to the page and improves its appearance.

That’s the power of images, whether they are photographs, clip art, illustrations, charts, graphs, or symbols. To attract attention and improve reader comprehension, nothing beats an image.

An image has maximum effectiveness when it satisfies these four criteria: the image is worthy of being printed; it is of good quality; it is relevant to the text; and it is consistent with the design and layout of the document. In this issue of Printips we will focus on what makes a good quality digital image for print.

Taking Stock: How to Find & Use Stock Photos

March 2, 2010

One of the best ways to enliven your sales, marketing or instructional material is to incorporate photographs with the text. A well-composed and correctly-lit photograph can effectively augment the text message by creating an emotional connection to the reader. And readers can more quickly comprehend what is being said if a visual image is added to the words.