Archive for February, 2010

Polish Your Presentations to Perfection

February 28, 2010

Making presentations is a part of business life. Whether it is a presentation to staff or a sales meeting with a significant client or prospect, there is nothing that helps bring the point home more than a well produced and rehearsed professional quality presentation. An effective presentation allows the audience to experience the power of words and pictures simultaneously, which increases comprehension and retention of the material.

There are some tools and tips for enhancing the power of presentations. In this issue of Printips we’ll provide some information on preparing slides or overheads, on speaking and on providing supporting material to your audience.

http://macgra.com/0207Printips.pdf

Editor’s Choice: Editing Copy Written By Others

February 27, 2010

It can be a tricky situation – editing copy written by others. Whether your task is to compile and edit the company newsletter, review the boss’s PowerPoint presentation or prepare the company marketing material, the job of copy editor requires diplomacy and discipline. The diplomacy is necessary to avoid alienating the writer (and losing your editorship); the discipline is required to impose standards and create consistency. To help with this delicate balancing act, it is useful to have an editor’s toolkit – measuring devices that transform your editing from subjective to objective.

http://macgra.com/0206Printips.pdf

The Job Isn’t Finished ‘Til The Paperwork Is Done

February 26, 2010

A high point of any printing project is selecting the paper to be used. All papers have properties and characteristics that need to be matched to the printing project to ensure the best outcome. In this issue, we will review the classifications and properties of paper that most affect how suitable a particular paper is for a job.

http://macgra.com/0205Printips.pdf

Benjamin Franklin, American Printer

February 25, 2010

Because we are printing professionals, we are very proud to be part of an industry with a long, distinguished history. From time to time, we like to share a part of printing’s history with you as our way of saluting our traditions. We hope you will enjoy this look back at America’s premier printer, Benjamin Franklin.

http://macgra.com/0204Printips.pdf

The ABCs of Saving Money on Postage

February 24, 2010

If you are using direct mail as a way of communicating with your customers, contacting prospects or selling your products and services, you have probably noticed that postage can account for a significant portion of what you spend each time you mail. That’s the bad news. The good news is that you can exercise considerable control over postage costs as well as the level of service you get from the postal service by learning the ABCs of postage management.

http://macgra.com/0203Printips.pdf

How to Build RIP-Roaring Digital Files

February 23, 2010

February 2002 Printips

Your electronic document – business card, flyer, brochure, newsletter, direct mail post card – is composed of digital images that will be reproduced in print. These images are: text or type (produced by fonts); line art such as drawings or sketches (created in a drawing or paint program or captured with digital scanners); and continuous tones of highlights, shading and shadows (such as photographs).

http://macgra.com/0202Printips.pdf

Post Cards Perform Direct Mail Magic

February 22, 2010

January 2002 Printips

If direct mail is part of your company’s marketing plan, then preparing a self mailer for print may be a task you will have to undertake or supervise. As with any marketing piece, copy writing and design are part of the preparations.

But for a direct mail piece you will also need to consider the requirements for mailing.

http://macgra.com/0201Printips.pdf

Don’t Sell Yourself Short — Copywriting for Marketing Materials

February 21, 2010

December 2001 Printips

The ability to write effective copy is an important skill to acquire if you are part of your company’s marketing team.

http://macgra.com/0112Printips.pdf