Archive for February, 2012

Order Out of Chaos… Defining a Marketing Strategy

February 21, 2012

What strategy are you using to promote your business or organization? Do you find yourself overwhelmed by the sheer number of choices – brochures and sales collateral, newsletters and product bulletins, direct mail, e-letters, desktop web site, mobile web site, blogging, Google Place page, search engine optimization, keyword search, content creation, LinkedIn, Facebook, Twitter?

Have you been jumping from one method to another based on whatever is getting the most buzz in the business magazines you read?

Paraphrasing from Nike: Pick one and just do it.

For more…
http://www.macgra.com/1203Printips.pdf 

A Review of the Basics… Copyright for Copywriters

February 21, 2012

The digital revolution has made it very easy for us to access material from files, web sites, and the Internet. We all freely copy things we like and send them to others, use them on our social network sites, or add them to our presentations and reports. The ease with which we can claim material for our own use may be obscuring the fact that much of this use could violate copyright laws.

For more…
http://www.macgra.com/1202Printips.pdf 

Top Ten Reasons Why We Should Be Your Printer

February 21, 2012

You’ve heard it often: printers differ in capabilities and specialties, so you have to know how to match what you need with what a printer can do. In this issue of Printips we’re helping out by presenting the top ten reasons why you can confidently pick us to be your printer.

For more…
http://www.macgra.com/1201Printips.pdf